Looking for ways to lessen reliance on phones, which represent more than 60 percent its revenue, Apple opened its event by announcing the new Apple Watch Series 4 with edge-to-edge displays, like its latest phones, and they are more than 30 percent bigger than displays on current models. The iPhone Xr, a cheaper version also announced on Wednesday, has a starting price of $749.
It's the biggest iPhone ever, with a whopping 6.5 inch display (up from the 5.8 inch screen on the XS model).
The iPhone XR has ditched the Home button and Touch ID in favor of Face ID and the TrueDepth camera.
T3 will shortly be going hands on with the iPhone Xr, so make sure to check back in to T3.com soon for the complete picture.
While we know a lot about Apple's new iPhones we still have no idea what the pricing will be.
"Did they really name the new iPhone the 'excess"?' XS? The front camera is still a 7MP lens but has a 2x faster sensor and improved red-eye reduction, detail segmentation, and more thanks to the A12 chip.
And, Schiller said, the XS line-up features 'the most handsome iPhone we've ever made'.
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Meanwhile, the iPhone Xs, at $999, has the same screen size of its predecessor, but with the internal upgrades found in the Max. There aren't many differences between the two models: the screen is Apple's biggest ever at 6.5in, the display resolution is higher (2,688 x 1,242), the battery is slightly larger - presumably to accommodate that massive screen - and naturally, it's more expensive.
"While the iPhone XS has a 5.8" super retina display, the XS Max is 6.5" super retina display.
Apple's iOS 12 will be available Monday.
When Apple's online store came back online following today's keynote, a number of devices were conspicuously missing, including the iPhone SE, the iPhone 6s and the iPhone X. It's purportedly the most color accurate LCD display in the industry, offering True Tone and wide color support. The iPhone is the largest contributor to Apple's top line, accounting for more than half of total revenue. Still, that "cheap" price will cost you in the long run as far as features are concerned.
The camera also benefits from the new power of the A12 Bionic processor, improved sensors, and improved image signal processor.
The iPhone Xr will come in white, black, blue, coral, yellow, and Product Red. A new dual-camera system with "Smart HDR" and the ability to dynamically change focus depth on photos.
Design The first thing you'll notice about the iPhone XR are the plethora of colour options it comes in.
New Airpods with Wireless Charging - not surprisingly, these didn't launch since the AirPower charging mat still isn't done.
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