Apple's ability to sell the most expensive smartphone in its lineup has been the biggest happy surprise in the company's a year ago. Instead, Mac and iPhone have held minority shares of their markets, but their premium prices have given Apple the majority of profits in both computers and smartphones.
The upcoming phones, planned to be unveiled in September, show the company is adjusting its strategy.
In 2016, Apple Inc. revealed that it has reached a breakthrough of 1 billion active devices.
As always, no comment has been forthcoming from Apple. One of the biggest differentiators between the flagship phones and the cheaper 6.1-inch variant is the display panel.
"I assume it's like the dual-screen functionality seen on Samsung and other devices", he said.
Gene Munster, a seasoned Apple analyst and partner of Loup Ventures, said that the new iPhones will help Apple get back on track. Finally, the iPhone X's replacement will be a 5.8-inch OLED model with a faster processor and improved camera.
The company will be hoping to seize the underlying demand as well as upgrade potential among customers who had earlier made a decision to bypass Apple's existing product cycle that features the iPhone 8, iPhone 8 Plus and iPhone X. The two top end iPhone models should have enhanced cameras and speeds while the third will offer a more affordable option.
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"They need new models with new features and new price points in order to keep growing the iPhone business", he told TechNewsWorld.
Apple will try to appeal to price-sensitive consumers with a 6.1-inch model that's most akin to the iPhone 8, aside from the addition of a bezel-less screen.
All three devices are expected to use Face ID and gestures.
All in all, this is another Apple device to get excited for. In 2013, Apple launched the iPhone 5c, which was essentially an iPhone 5 in plastic casing.
Another detail that remains unclear is what Apple will call the phones in its new lineup. And a lower cost iPhone won't be a bad thing, either. Apple experimented with colors in 2013 with the iPhone 5c. This model could have two SIM slots in some countries to make it easier to roam in other regions and countries.
Now, imagine an iPhone X with a 7nm process and a 4,000mAh battery - it could be the killer phone. The least expensive of the three, the phone will have a 6.1-inch screen. Alphabet's Google also plans to debut new Pixel phones on October 9 at a media event in New York City, other people familiar with the plans said. One source cited by Bloomberg has suggested that the naming convention could change. This time within a month Apple is going to unleash the latest iPhone. Touch ID may also be incorporated with the power button. The final names could be different, the person noted.
Apart from iPhones, Apple has also been working on AirPods, AirPower wireless chargers, an intensified iPad Pro and an Apple Watch. Expected sizes include an 11-inch iteration and a 12.9-inch one.
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