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Alexa Outage Brings Super Bowl Commercial to Life, Nearly

03 March 2018

Amazon, which now offers AI translation as a service for developers, does not now provide cultural context or understanding through Alexa.

After losing her voice in the name of publicity for a much-talked about Super Bowl ad, the electronic personal assistant, Amazon's Alexa, has gone quiet today with widespread reports of malfunctions. It aims to make Alexa a context-savvy language translator and the report claims that the Alexa group at the company is "seriously exploring" ways to make Alexa more useful across different languages and cultures.

"For instance, if a person from the USA, who only speaks English, attends a wedding in Tokyo and doesn't speak Japanese, Alexa would be able to help that person hold a conversation in Japanese". Alexa will also be mindful of the Japanese culture, which is more formal and conservative than American culture.

Amazon's Alexa AI assistant is down for countless users this morning.

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Alexa is already capable of translating short terms and phrases from Spanish, German, Italian, French, and English into native languages. In some cases, those connected devices may not work at all, if Alexa is having trouble connecting to the internet.

In response, Nest will no longer sell any of its products on Amazon after existing inventory runs out. All good stuff, though one potentially game-changing skill that is coming to Alexa is real-time language translation.

Sources "familiar with the matter" told Yahoo that Amazon has a grand vision of a "Star Trek-like" capability where Alexa can simply respond to virtually any voice command including real-time translation.

Alexa Outage Brings Super Bowl Commercial to Life, Nearly