To further boost engagement and gain more users, the company is designing a feature that allows users to share stories outside the main app.
Snapchat Stories are videos from publishers and personalities that stay up for a 24-hour period and typically highlight special events. The success of this feature has been undeniable and it seems that other social media platforms have finally made a decision to emulate it.
TNW says that the automatically-created story can be shared if you wish.
The project is being led by Rahul Chopra, who perviously served as CEO of the social news aggregation service Storyful, as well as global head of video for News Corp. The idea is to make Snapchat an engaging outlet for news, sports and other video verticals.
DTE Energy Workers Heading to Puerto Rice to Help Restore Power
Then on January 10th, an advance team of safety and logistics specialists, leadership, and others will leave by airplane. Officials say the power outage in Puerto Rico has been the longest disruption of electricity in US history.
One of Chopra's plans may include the future roll-out of a web player, according to anonymous source speaking with Cheddar.
According to a report by Cheddar, however, Snapchat is working on broadening the reach of these Stories.
Snap Inc shares were unchanged in premarket trading Thursday.
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