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Snapchat may bring 'Stories' to the web

29 December 2017

The company released the number while announcing new sticker features for Instagram Stories, the feature that's competing directly against Snapchat. The feature would be called "Stories Everywhere".

To further boost engagement and gain more users, the company is designing a feature that allows users to share stories outside the main app.

Snapchat Stories are videos from publishers and personalities that stay up for a 24-hour period and typically highlight special events. The success of this feature has been undeniable and it seems that other social media platforms have finally made a decision to emulate it.

TNW says that the automatically-created story can be shared if you wish.

The project is being led by Rahul Chopra, who perviously served as CEO of the social news aggregation service Storyful, as well as global head of video for News Corp. The idea is to make Snapchat an engaging outlet for news, sports and other video verticals.

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One of Chopra's plans may include the future roll-out of a web player, according to anonymous source speaking with Cheddar.

According to a report by Cheddar, however, Snapchat is working on broadening the reach of these Stories.

Since Snap went public in February, the company has been facing stagnant user growth and declining revenues especially in the third quarter of the year when it reported disappointing figures in key departments. To get feedback on the app's performance and design, it has distributed a variety of Android devices to the engineering teams. This, of course, is bad news for Snapchat itself, as it has been significantly lagging behind Instagram in terms of user numbers for some time now. Instagram Stories which is just a year old has lapped up close to 300 million active users.

Snap Inc shares were unchanged in premarket trading Thursday.

Snapchat may bring 'Stories' to the web