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GM rolls out Marketplace shop-and-drive app

07 December 2017

Marketplace which was developed with IBM, will be immediately uploaded to about 1.9 million model-year 2017 and later vehicles, Reuters reported. The application appears as a widget on a GM car's touchscreen, and doesn't require the driver to type, scroll or search for desired services.

Marketplace is the first in a slate of new "personalization" features the company plans to roll out in the next 12 to 18 months to almost four million US drivers, according to Santiago Chamorro, vice president for GM's global connected customer experience. Starbucks, Dunkin' Donuts, and Applebee's will allow drivers to order food and drink ahead of pickup; Shell will provide drivers the closest fuel station and soon let them pay for their fuel from the auto; Priceline will provide hotel and airfare information; and TGI Fridays will let a driver reserve a table. It is also created to require minimum interaction on behalf of the driver, so they can keep their hands on the wheel. "We have an opportunity to make every trip more productive and give our customers time back". Drivers can get discounts on GM parts and services by using the app.

It cuts down on distracted driving by only offering a few options at a time, as opposed to an entire menu, Chamorro said. Called Marketplace, the system links drivers to vendors including Starbucks, Dunkin' Donuts and Priceline.com to place take-away orders or make reservations with taps of their touchscreens.

Marketplace is an evolution of AtYourService, which used OnStar to provide drivers with information from merchants along their route.

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Using 4G LTE connectivity, GM is now working with service providers Xevo, Conversable and Sionic Mobile to roll out the Marketplace to compatible 2017 and 2018 model-year Buick, Chevrolet, GMC and Cadillac vehicles within the next 12 to 18 months. It leverages machine-learning from real-time interaction data, such as location, time of day and a driver's established digital relationship with third-party merchants, to offer personalized experiences. Applebee's, Dunkin' Donuts and Wingstop can handle takeout orders, and Starbucks will be available early next year. There's also the ability to reserve a table at certain restaurants, and a "shop" section that notifies owners of deals related to their vehicles.

A separate data plan is not required to use GM Marketplace, the company said.

General Motors said it is working with three main platform partners: Xevo in Seattle, Washington; Conversable in Austin, Texas; and Sionic Mobile in Atlanta.

GM rolls out Marketplace shop-and-drive app