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Hulu App Released for Nintendo Switch

11 November 2017

Hulu (with live TV) is the first United States streaming service to be released on the Switch.

Hulu confirmed the launch of its video streaming app to the Nintendo Switch in a blog post, directing users to the Nintendo eShop to download it.

The arrival of Hulu, however, likely means that the wait for non-game apps is coming to an end.

The press release lists this URL as Switch's Hulu webpage, but the page was not yet working as of publication time.

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Hulu will be available freely from the Nintendo eShop, but access to content will come via subscription.

When the Nintendo Switch was first released, many questioned why the console wasn't accompanied by some sort of media streaming app, due to its portable nature. "You'll be able to enjoy both our traditional on-demand subscription as well as our Hulu with Live TV plan and watch live and on-demand programming from more than 50 of the top news, sports and entertainment channels". Presumably, other streaming services will get around to releasing apps on Switch sometime in the future. Although the company's largest audience is older Millennials (25-34), the streaming service pulls a higher percentage of young millennial subscribers (18-24) than Netflix and Amazon, and its current strategy seems to be focused on continuing to attract this growing demographic. This isn't some weird smartphone port with most of the game replaced with some free-to-play mechanics. However, Nintendo made it clear that its intention with the Switch was to have games be at the forefront of the console.

A reimagined TV experience that adjusts to your tastes every time you use Hulu. In our view, these are not differentiators. This is despite the fact that the Nintendo Switch is a touchscreen device, and Hulu has used a touchscreen interface before.

Hulu App Released for Nintendo Switch