For years, Brian Michael Bendis has been one of the biggest and best-known writers of Marvel Comics.
This obviously has major repercussions for both comic book companies (especially since Bendis was now writing four monthly comics for Marvel - Invincible Iron Man, Jessica Jones, Defenders and Spider-Man), but it opens up a whole new avenue of stories for Bendis to tell at DC. On top of solo books for Spider-Man, Iron Man and Jessica Jones, Bendis has written on "Daredevil", "Avengers", "Moon Knight", "Guardians of the Galaxy" and "X-Men" titles. Marvel has since released a statement on the long-time writer's departure.
"I am bursting with ideas and inspirations".
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Announced via DC's social media channels earlier today, the move will see Bendis write exclusively for the Burbank company for a "multiyear, multi-faceted deal".
Time will only tell what the future now holds for Bendis, or for the wider DCU as a whole for that matter, but - as far as switches go - this has to be one of the biggest.
Seriously, not once. That's part of what makes this such a big deal. Comic creators move between different publishers all the time - for example, current Batman and Mister Miracle writer Tom King was writing Marvel's Vision just previous year. "Details to come! Stay tuned!" he continued. Will Marvel take this opportunity to refresh its pool of talent, or will we just see a reshuffle of established writers?